Viewing room

After a hugely successful few weeks at our Crouch End gallery, Jealous East welcomes Dave Buonaguidi’s ‘You Are Here’ solo show into Shoreditch! The exhibition will feature a new selection of the artist’s cartographical curiosities, with carefully procured locations from across the world to spark your wanderlust.

BUONAGUIDI’S MAPS ACT AS AN EFFICACIOUS REMINDER OF OUR LUSTFUL DESIRES TO TRAVEL THE WORLD. EACH MAP HAS HAD A PREVIOUS LIFE OF ITS OWN, SEEN THROUGH EVERY TEAR, CREASE AND STAIN, ACTING AS A REMINDER OF ITS ONCE PRACTICAL USE. THEY ARE EMBLAZONED WITH BUONAGUIDI’S RECOGNISABLE NEON TYPOGRAPHY AND BOLD STATEMENTS, HIS WRY AND WITTY HUMOUR GIVING EACH MAP A NEW CONTEXT AND LEASE OF LIFE.

A lot of the screenprints that I create are printed onto existing vintage ephemera, like maps or photographs or other things that are flat enough to print onto, and as a result, each piece is different and unique, with a past life of its own.

Dave Buonaguidi, 2020

Dave Buonaguidi - I Fucking Love This Place, Brooklyn (Large) - Archival Inkjet with 2 Colour Screenprint Overlay on German Archive Paper

‘MY WORK AIMS TO CAUSE A REACTION IN THE VIEWER, THE JUXTAPOSITION OF FAMILIAR IMAGES WITH OVERLAYING TEXT OR A SMATTERING OF CONTROVERSY OR THE ODD SWEAR WORD TO ACCENTUATE. THANKS TO MY BACKGROUND, I USE THE TECHNIQUES OF MASS COMMUNICATION AND ADVERTISING, PAIRING WITH FOUND IMAGERY AND OBJECTS AND ASSERTIVE TEXT THAT CHALLENGES THE VIEWER’ - DAVE BUONAGUIDI

Jealous' Interview with Dave Buonaguidi

Ahead of his solo show, we filmed a remote Q&A with the artist Dave Buonaguidi to delve a little deeper into his practice, the origin of his maps, and passion for Jaffa Cakes!

My work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or a smattering of controversy or the odd swear word to accentuate. Thanks to my background, I use the techniques of mass communication and advertising, pairing with found imagery and objects and assertive text that challenges the viewer.

Dave Buonaguidi, 2020

Dave Buonaguidi

UK Based Artist

Dave Buonaguidi worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as creative director at Channel4, founded the advertising agency Karmarama and Chief Creative Officer of the London Office of Crispin Porter and Bogusky. In 2003 he created the iconic ‘make tea not war’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum Collection and also hangs in the Trento Museum of Modern Art.
During a year-long hiatus from the advertising world, Buonaguidi set upon learning a new skill and undertook a screenprinting course, which in turn gave him the freedom to finally find an out-put for the many ideas that had been swimming around in his head. After huge amount of success with his newfound passion in print, Dave has now become a full-time artist. He works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach he takes to his printing practice.