You Are Here

You Are Here

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VIEWING ROOM
JEALOUS NORTH
DAVE BUONAGUIDI

Jealous welcomes back Dave Buonaguidi this September for an exhibition of cartographicalcuriosities.

Maps typically point you in the right direction, however Buonaguidi’s Maps are more dynamic for they act as an efficacious reminder of our hopes, dreams and lustful desires to travel the world with loved ones.

‘You are Here’ is a solo exhibition of carefully procured vintage maps detailing locations all over the world. Each map has had a previous life of its own which can be seen through every tear, crease and stain, acting as a reminder of its once practical use. Buonaguidi’s maps have been reinvented through his recognisable neon typography and bold statements. Each work is emblazoned with Buonaguidi’s wry and witty humor giving each map a new context and lease of life.

The works in the exhibition will be the biggest and best selection of reclaimed maps, with over a hundred works depicting of all corners of the globe. ‘You Are Here’ will transport you to the Californian deserts, the docks of Merseyside or even your own back door.

‘You are Here’ will run from 3rd – 27th September 2020 at Jealous North, 27 Park Road, London, N8 8TE

This body of work is individually unique and provides buyers with the opportunity to own a one-off piece by the artist. In a time where we are confined to the same four walls - allow this exhibition to transport you all over the world.

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Dave Buonaguidi

Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency Karmarama and Chief Creative Officer of the London office of Crispin Porter and Bogusky, just recently opening yet another start-up company of his own. In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and also hangs in the Trento Museum of Modern Art. Dave works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach he takes to his printing practice. His work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or a smattering of controversy or the odd swear word to accentuate. Buonaguidi uses the techniques of mass communication and advertising, pairing with found imagery and objects and assertive text that challenges the viewer.

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