Viewing room

Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency Karmarama and Chief Creative Officer of the London office of Crispin Porter and Bogusky, just recently opening yet another start-up company of his own. In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and also hangs in the Trento Museum of Modern Art.
Dave works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach he takes to his printing practice. His work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or a smattering of controversy or the odd swear word to accentuate. Buonaguidi uses the techniques of mass communication and advertising, pairing with found imagery and objects and assertive text that challenges the viewer.