Dave Buonaguidi's Family Portrait Studio aka WOT THREE WORDZ
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Jealous North welcomes back Dave Buonaguidi this September for an exhibition of word mayhem.
In this new project, Dave Buonaguidi AKA Real Hackney Dave – explores the very essence of who we are, combining passport photography, a magic vintage fruit machine and old school screen printing. Throughout the duration of 'Dave Buonaguidi's Family Portrait Studio', viewers will be invited to play a part in the madness by creating their own family portrait.
According to Buonaguidi, everyone is made up of three things: their passions, their vices and their favourite food or drink. This theory has been conceptualised for the exhibition with a specially created fruit-machine that will randomly generate combinations of three words. The Crouch End debut features a family-friendly fruit machine and the chance for kids and parents alike to create a bespoke one-of-a-kind family portrait commission. A perfect gift for all! Friends – lovers – kids – pets – everyone’s welcome!
We take your picture at our photo-booth/you bring one into us ---> generate your ‘three words’ by pulling the leaver on the fruit machine---> chose your portrait size ---> Dave Buonaguidi will then screen-print the chosen words onto your portrait --> finally Jealous will frame your portrait to cherish forever!
Examples of the bespoke artworks will be displayed in the Gallery, the works are a selection of vintage photographs collected over the years overlaid with the bright-pink typography in Buonaguidi’s typical style. The works serve as an insight into the artist’s process – showing how Buonaguidi conceives his humorous artworks with his love of collecting vintage mementos. ‘Dave Buonaguidi's Family Portrait Studio’ runs from 29th September – 24th October 2020. Jealous North, 27 Park Road, London, N8 8TE. The second leg of the exhibition at Jealous East will feature a rated-18 word machine for an adult-friendly version of the show. Running from 11-28th November.
With one pull of the leaver, the slot machine will look into your soul and present a combination of three words. The words will then be screenprinted by Buonaguidi onto your passport photo to cherish forever… so put in a penny in the machine to see what three words you are made up of. Will it be FROGS, BURPS AND CRISPS - DISCO, SPITTING, BUTTER or perhaps GAMING, BOGIES AND FANTA!
Dave Buonaguidi
Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency Karmarama and Chief Creative Officer of the London office of Crispin Porter and Bogusky, just recently opening yet another start-up company of his own. In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and also hangs in the Trento Museum of Modern Art. Dave works on found images and materials, experimenting with the practice of screenprinting to push the boundaries of what it is and can be. Past examples include printing with pheromones, sprinkles, printing onto copper plates and just about anything else he can find, showing the investigative approach he takes to his printing practice. His work aims to cause a reaction in the viewer, the juxtaposition of familiar images with overlaying text or a smattering of controversy or the odd swear word to accentuate. Buonaguidi uses the techniques of mass communication and advertising, pairing with found imagery and objects and assertive text that challenges the viewer.
