One Man's Trash
06 Sep 2017 — 01 Oct 2017
‘One Man’s Trash’ is the result of Dave Buonaguidi’s inherent desire to create, with the challenge of printing onto almost anything. Sourcing the most unusual materials, including school biology posters, Beano comics, flags and lighters, he emblazons them with his stylised and instantly recognisable font, re-appropriating images and objects from mainstream and using his bold phrases to frame them in a new context.
Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the worlds first advertising co-operative and labelled as ‘the most frightening company on earth’ by the Harvard Business Review. He has since worked as Creative Director at Channel4, founded the advertising agency Karmarama and Chief Creative Officer of the London office of Crispin Porter and Bogusky, just recently opening yet another start-up company of his own.
In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and also hangs in the Trento Museum of Modern Art.
During a year-long hiatus from the advertising world, Buonaguidi set upon learning a new skill and undertook a screenprinting course, which in turn gave him the freedom to finally find an out-put for the many ideas that had been swimming around in his head.