Logo's I Wasn't Asked To Redesign But Did Anyway Without Permission, Probably Illegally
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Lipsmacking, thirst quenching, ace tasting, motivating, good buzzing, cool talking, high walking, fast living, ever giving, cool fizzing...Pepsi!
Words by Dave Buonaguidi: When I was a kid, there was a brilliant Pepsi ad that would play at the cinema, this was the script and I spent the better part of my youth trying to memorise all the words and then say them in the deep dirty voice from the commercial. Never managed it.
"Brands have played a very important role in my life and I always had a fascination with logos. The simplicity and boldness of one word, and occasionally just a symbol, the colours and the back story. As a kid I also loved the fact that I could watch an ad on the telly and then go to the shops and buy the same product and that made me feel like I was part of something bigger, and that I was important."
All of the logos in this show are logos of brands that are really important to me and I feel that the relationship I have with them helped to define me. They are the brands that I aspired to one day own, the brands that I ate and drank and drove and in the case of British Rail, the brand that got me around. As mentioned in the title, I wasn’t asked to redesign them, but I did anyway, and I know it’s probably illegal, but I’m 58 and don’t give a fuck anymore. Sorry.
Dave Buonaguidi
The exhibition presents a new body of work, screenprinted in the Jealous Print Studio, alongside his recent editions ‘Kodak’ and ‘Rolex’ as previously shown at this year’s London Original Print Fair. The artist has also created new largescale works inspired by cross sections of his favourite logos, with laser cut panels and poured resin.
Dave Buonaguidi
Artist
Dave came to screen printing pretty late in life and has now become totally possessed by it. Anytime that he's not in the studio printing, you will find him trawling around auction sites and flea markets looking for interesting found images and ephemera that he can try and print onto. In a past life, Dave spent over 35 years working in advertising, co-founding several acclaimed creative agencies. He uses the techniques of mass communication and propaganda to create evocative pieces that connect in an emotive and humorous way.
