Viewing room

Logo's I Wasn't Asked To Redesign But Did Anyway Without Permission, Probably Illegally

Dave Buonaguidi

Jealous North

17 May 2023 — 17 Jun 2023

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Dave Buonaguidi, aka the real Hackney Dave is back for Jealous North’s final exhibition ever….

It is with great sadness that we inform our loyal Crouch Enders that we are closing our doors for the final time this June. But what better way to celebrate 15 years of Jealous for one final show with the incredible and talented Dave Buonaguidi.

“Brands have played a very important role in my life and I always had a fascination with logos. The simplicity and boldness of one word, and occasionally just a symbol, the colours and the back story. As a kid I also loved the fact that I could watch an ad on the telly and then go to the shops and buy the same product and that made me feel like I was part of something bigger, and that I was important.”

As mentioned in the title, I wasn’t asked to redesign them, but I did anyway, and I know it’s probably illegal, but I’m 58 and don’t give a fuck anymore. Sorry.”

Dave Buonaguidi, 2023.

Dave Buonaguidi's show reimagines iconic logos which have dominated the logo industry. These brands have established their original designs over decades and can can be recognised globally. In this exhibition, Dave Buonaguidi has chosen 12 brands and given their logo's a well-deserved playful make-over for free and probably illegally...

DAVE BUONAGUIDI

Dave came to screen printing pretty late in life and has now become totally possessed by it. Anytime that he's not in the studio printing, you will find him trawling around auction sites and flea markets looking for interesting found images and ephemera that he can try and print onto. In a past life, Dave spent over 35 years working in advertising, co-founding several acclaimed creative agencies. He uses the techniques of mass communication and propaganda to create evocative pieces that connect in an emotive and humorous way.